Great interview in Outside Magazine

I hadn’t previously heard of author Tim Ferris but am definitely looking his stuff up after reading this interview…

http://www.outsideonline.com/fitness/mental-conditioning/The-Life-Hacker.html

example…But isn’t the greatest hurdle just getting people motivated in the first place?
I would actually say that motivation is not the question. The real question is: What are the incentives? Let’s say I created a gym where you pay $400 the first of the month, and for every visit I refund $25. And before you sign up, we take unflattering photos of you in your under­wear, and if you don’t make a certain number of visits, we post those photos to a public website. I guarantee you that would be one fucking fit gym.

http://www.outsideonline.com/fitness/mental-conditioning/The-Life-Hacker.html